Wednesday, 26 September 2012

Fashion Turned Photographer in Business Finals

Copyright: www.mackney.com
Fashion designer Wendy Lee turned creative director for Mackney Photography (www.mackney.comhas been shortlisted to win Entrepreneur of the year at this year’s Derbyshire & Nottinghamshire Chamber of Commerce Business Awards 2012.

The award is for an individual who has been instrumental in the success of a business. It will take into consideration the overall performance of the business over the last three years, what the entrepreneur believes makes them different and their vision for the future of the business.


Wendy’s background is in women’s fashion design having over a decade in experience and working for well known brands like Topshop, Miss Selfridge, Warehouse, River Island, Pink Soda, Anna Sui, Next and Chilli Pepper to name but a few and most recently George Davies (of Per Una, George of Asda and founder of Next fame).

Having tired of the traveling and learnt from the best about how to run a business (George Davies) Wendy decided to bring her marketing, design and keen eye for fashion to Mackney photography focusing on Makeovers and portraits whilst also lending her ideas to the commercial/ industrial side.

Looks can be deceiving (Wendy still gets asked for ID down Sainsburys) but is extremely strategic and plans everything before putting into action.  Key skills are of course being a people person and her previous experience in fashion of trend forecasting, styling and a keen eye for creativity.  Achievements are managing to re-locate to Darley Abbey Mills for better presence and space.

Since winning the Local Business Accelerators in conjunction with the Evening Telegraph in January 2012, Wendy has taken Mackney Photography from strength to strength.  The duo have relocated to the stunning 2200sq ft purposely built photography studio in Darley Abbey Mills.  They have since swept up awards in every category in a national competition held by the BIPP  (The British Institute of Professional Photographers) and numerous other national photographic competitions.

The winners will be announced at a fashionable black tie awards ceremony at the Roundhouse on 28 September.

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