Friday 12 April 2013

Marketing with Mark Bushkes ABIPP - 20 May 2013

Mark runs his own photography business in Caterham - www.magicbeanstudio.co.uk -
and will be sharing his knowledge of marketing in an afternoon talk on Marketing in Tough Times & Getting The Basics Right

The Worlds End Pub & Restaurant
Bradford-On-Tone
Taunton
Somerset
TA4 1ET

1pm-5pm

My Story
• How I went from 51 shoots in 2011 to nearly 600 last year in less than twelve months.
• From me on my own to 2 studios and 6 staff from March 2012.
• Projecting 1000 shoots this year
• What recession?

First Have a Business Plan
• What's everybody else doing and do something different. 
• Become a mystery shopper for your local competition and do a SWOT analysis.
• You will earn trust from clients a lot faster if you cut away styles of shoots that you just play with because you went on a course or seminar once. All the people that stand up and talk about their business do so!
• Know what you want to sell and get greedy! Work on the numbers a lot more.
• Specialise and become famous for THAT thing! Not trying to please everybody.
• Branding - Logo, colours, stationery, website, clothing your car? Fix this first and build trust. Cost this all out and stage the changes if you need to.
• How much money do you want to make (This is not sales it is profit) 
• Don't listen to the news! Media love to groan and moan about everything that is what they do! This creates depression thus lack of get up and go!

Get Organised & Tidy
• Have a good diary system - Google calendar.
• Spend 2 days per year (Normally January) working out your marketing activities per day and plot them. School and national holidays in your area plot.
• Book your holidays and days off!
• File system for paperwork. Get a label printer really helps.
• Have homes for everything! From the supplier catalogues to the spare A4 paper for the printer. Store, sell or throw away things you are not using.
• Light Blue Software data base or another good client and shoot management system.

Are You Any Good To Be Able To Charge For It?
• Don't kid yourself, just because your friends and family say you are good don't mean your must be.
• Get harsh feedback from experts. BIPP help by entering competitions and gaining qualifications will help provide you with self confidence thus charge more money making more profit meaning more holidays without using the credit card!

Where Else Do Your Customers Shop Or Visit? 
• Affiliation marketing explained
• Talk to current GOOD clients about everything. Be nosey in a conversation, sound interested and soak up the information. What car dealer, restaurants, shops, hair dresser, home decor places, garden centres, schools, day care centres etc
• Build your "Partner Pack". Use this to present your business to other businesses that share the SAME GOOD CLIENTS

Networking & How Best To Use It 
• Specific businesses you want to be introduced to - using your Partner Pack
• Social media – the power of Facebook
• Running competitions to gain fans
• Using for live research questions about your business ideas
• Getting the love sent out

Pounding The Pavements
• Get out and about
• Building a buzz on the street
• Shopping centre displays
• School fete and events
• Supporting fund raising activities for parents that are your targeted future clients

Discount Vouchers Online
• Groupon – The good, the bad and the ugly.

Finish With...
"If you always do what you've always done, you'll always get what you've always got."

Cost
£30+VAT (members)
£36+VAT (friends)
£40+VAT (non-members)

Includes tea & coffee refreshments

BOOK ONLINE HERE!

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